The Murals of Dagoretti : examining visual communication and its significance on social change

Abstract

The paper discusses how meaning is socially constructed through personal feelings and opinions, particularly in the context of interpreting images. Although image interpretation can be subjective, visuals have a significant influence on human reasoning. The study focuses on murals in the Dagoretti area of Nairobi, analyzing how these public artworks reflect the lived experiences of local residents. It explores murals as a medium for visual communication, their impact on social change, i.e. on shaping the behaviour and attitudes of the community. Field visits to various wards in Dagoretti were conducted, employing qualitative techniques such as content analysis and interviews. The findings affirm that murals play a powerful role in shaping community behaviour, in mobilizing and connecting people. However, the socio-cultural significance of murals, in urban spaces, is less appreciated.